It's a very partisan candy treat. One either loves Peeps or hates Peeps. One of the most charming things about Peeps is the imperfections like the occasional smushed beaks or wonky eyes. Nearly formless, backboneless blobs all gathered together seem far more substantial than any isolated Peep.
To separate them means to tear away a part of each, like the yellow guys in the protest photo on the right. Now there is some community solidarity.
Sadly, just one doesn't sate the appetite. It takes many to achieve sweet bliss. And then it starts all over again.
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I'm mocked by family for my love of Peeps. Doesn't matter. I look forward to this time with a smile on my face. Don't make me ashamed of my Peeps!